This week is earnings week, and there are many, many investor calls on the calendar.
Couldn’t listen to them all? In this episode of The Big Story, the AdExchanger team gives you the quick lowdown on how some of the biggest advertisers and agencies did after a full quarter of COVID-19.
We start out with the big brands, from McDonald’s, which added $200 million to its marketing budget to help aid its recovery, to Coca-Cola and the beleaguered airlines, including American and Delta. Then we check in on how some of the major holding companies – IPG, Omnicom and Publicis – have so far weathered the storm. Each has reacted slightly differently. Finally, we’ll update you on everyone’s favorite retargeter, Criteo, which is trying to e...